Concept work, clearly labelled

Three sites for three businesses that do not exist. We designed them to show how we think, because we would rather show you a process than borrow someone else's name.

Concept project. These are self-initiated designs for fictional businesses. They are not past clients, and nothing here is a result we achieved for a customer.

Concept projects

Concept project
Concept website for Fernhill Roastery, a fictional coffee roaster, on a laptop and phone.

Specialty coffee, e-commerce

Fernhill Roastery

A concept shop for a fictional roaster who wants to sell beans online without the basket getting in the way.

Fictional client

How to read these

A concept shows how we approach structure, design and clarity. It cannot show results, because there are no customers behind it. Where we talk about outcomes, we call them what we would measure.

Concept project
Concept website for Moorland Physio, a fictional physiotherapy clinic.

Healthcare clinic, online booking

Moorland Physio

A concept site for a fictional physiotherapy clinic whose job is to get a worried person to an appointment.

Fictional client

Concept project
Concept website for Oakline Joinery, a fictional joinery firm.

Trades, portfolio and quotes

Oakline Joinery

A concept redesign for a fictional joinery firm whose work is better than its website.

Fictional client

What a real project looks like

Concept work stops at the design. A real project has a brief, a timeline, a review and a launch.

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