Concept project
Concept website for Oakline Joinery, a fictional joinery firm.

Trades, portfolio and quotes

Oakline Joinery

A concept redesign for a fictional joinery firm whose work is better than its website.

Concept project: a self-initiated design for a fictional business, made to show how we work. Not a client commission. See what a real project looks like.

The brief

Oakline Joinery is an imaginary family firm making kitchens, stairs and built-in storage. Its old site is a brochure with six photos and a phone number. Good work is going unseen, and enquiries arrive with no detail. It needs a portfolio that shows the work and a quote form that gets the right information.

Fictional client
Oakline Joinery (fictional)
Sector
Trades, portfolio and quotes
Services we would sell

Our approach

Show the work first

A gallery grouped by room type, with large photos and a short caption on materials and timber. A visitor can see their kind of job in two clicks.

Ask for the right details

The enquiry form asks for room, rough size, timeline and a photo. Oakline gets enquiries it can price, and customers get a reply faster.

Explain the process

A short section covers survey, drawings, making and fitting. Trades work involves a lot of trust, so we make the steps visible.

Key screens

Concept tablet screen showing a project gallery for a fictional joinery firm.
Project gallery
Project gallery
Quote form

What we'd measure

This is a concept, so there are no results. These are the things we would measure on a real project, and why.

Enquiry quality

Do enquiries include enough detail to price?

Gallery depth

How many projects does a visitor view?

Quote form completion

Does the shorter form get finished?

Time to first reply

Is Oakline faster to respond?

Rebuild

Website Redesign

Turn a dated site into one you are proud to send people to.

from €1,490

Launch

Website Design

A fast, custom business site on a fixed page count.

from €1,900

A site that shows your best work?

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