Say what the first visit is like
A short page covers what to wear, how long it takes and what it costs. People book when the unknown becomes known.
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Healthcare clinic, online booking
A concept site for a fictional physiotherapy clinic whose job is to get a worried person to an appointment.
Concept project: a self-initiated design for a fictional business, made to show how we work. Not a client commission. See what a real project looks like.
Moorland Physio is an imaginary three-room clinic. New patients phone, and often reach voicemail while the team is in treatment. It needs a site that explains what happens at a first visit, reassures a nervous patient and lets them book online without a call.
A short page covers what to wear, how long it takes and what it costs. People book when the unknown becomes known.
Choose a service, choose a time, leave your details. No account, no long form. The form asks only what the clinic needs.
Plenty of space, large type, high contrast and a single action per screen. It is built to WCAG AA, because some visitors will be in pain.
This is a concept, so there are no results. These are the things we would measure on a real project, and why.
How many people who start finish?
Is the site taking pressure off the phone?
Do people read it before booking?
Where do people stop?
Launch
One focused page for one campaign or offer.
Launch
A fast, custom business site on a fixed page count.