Concept project
Concept website for Moorland Physio, a fictional physiotherapy clinic.

Healthcare clinic, online booking

Moorland Physio

A concept site for a fictional physiotherapy clinic whose job is to get a worried person to an appointment.

Concept project: a self-initiated design for a fictional business, made to show how we work. Not a client commission. See what a real project looks like.

The brief

Moorland Physio is an imaginary three-room clinic. New patients phone, and often reach voicemail while the team is in treatment. It needs a site that explains what happens at a first visit, reassures a nervous patient and lets them book online without a call.

Fictional client
Moorland Physio (fictional)
Sector
Healthcare clinic, online booking
Services we would sell

Our approach

Say what the first visit is like

A short page covers what to wear, how long it takes and what it costs. People book when the unknown becomes known.

Book in three steps

Choose a service, choose a time, leave your details. No account, no long form. The form asks only what the clinic needs.

Calm design for a stressed reader

Plenty of space, large type, high contrast and a single action per screen. It is built to WCAG AA, because some visitors will be in pain.

Key screens

Concept mobile booking screen for a fictional physiotherapy clinic.
Booking flow on mobile
Booking flow

What we'd measure

This is a concept, so there are no results. These are the things we would measure on a real project, and why.

Booking completion

How many people who start finish?

Phone vs online bookings

Is the site taking pressure off the phone?

First-visit page reads

Do people read it before booking?

Form drop-off by step

Where do people stop?

Launch

Landing Pages

One focused page for one campaign or offer.

from €690

Launch

Website Design

A fast, custom business site on a fixed page count.

from €1,900

A site that gets people through the door?

Ask us

Your cart

Your cart is empty

Pick a package and it will appear here. Not sure? A Website Audit is a low-risk place to start.

Ask us

Tell us what you need. A person replies within one working day.

* required

We use these details to reply to you. See our Privacy Policy. No newsletters. No spam. We reply within one working day.

Cookie preferences

Choose what you are happy with. You can change this any time from the footer.

Essential

Always on

Keeps your cart, remembers your choice here, and stores your last order for the confirmation page. These cannot be switched off.

Analytics

Google Analytics 4 tells us which pages are visited and how people move around. It sets cookies on your device and sends data to Google.