A concept shop for a fictional roaster who wants to sell beans online without the basket getting in the way.
Concept project: a self-initiated design for a fictional business, made to show how we work. Not a client commission. See what a real project looks like.
The brief
Fernhill Roastery is a small, imaginary roaster. It sells twelve coffees and a monthly subscription, mostly at markets. Its current page is a list of products and a PayPal button. It wants a real shop: easy to browse, clear on delivery, simple to run.
Product cards show a flavour line in plain words ("chocolate, hazelnut, easy to drink") before origin and altitude. Filters match how people shop: roast, brew method, size.
A basket that stays out of the way
The basket sits in a drawer, so a shopper never leaves the page. Delivery cost and timing are visible before checkout, not after.
A subscription that can be cancelled in two clicks
Customers can pause, skip or cancel from one page. We believe a clear way out is what makes people say yes.
Key screens
Product page on mobile
Product grid
Basket drawer
What we'd measure
This is a concept, so there are no results. These are the things we would measure on a real project, and why.
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